Great product simplify things. Great product team do complex and hard things themselves and make thing easy for users and customers. Learn from different users specifically most and least sophisticated users.
Successful teams build hidden tech advantages that competition can't copy easily.
Provide utility to users
Make it easy to evaluate product
Make it easy to install or uninstall.
Make it easy to buy product
Make it easy to get support, fix issues
Used Kano model
Release rhythm for product
Innovate for advanced product features ?
Co develop with customers to innovate in areas where market is not developed or data set are evolving