Focus on 1) User. 2) Task or Decision user need to make 3) Data and information

• Identify use case

• Build demoable solution

• Add automated deployment

• Capabilities to extend to many customer

• Increase utility

• Use list of features

• Use 2 dimensions - functional utility, customer satisfication

• Determine which features are satisfying or exceeding customer need

• Build strategic capability

• Buy routine

For data driven capability above becomes more complicated. See slide

• Convert use case to ML Use case

• Determine elephant and monkey tasks

• Determine whether more data, different data, different algorithm will produce results

Before

• Identify Research Question, Justify Why experiment is needed, Define Null Hypothesis, Do Experiment design

During

• Randomization, EDA, Modeling, Analysis, Conclusion

• Strategy MAP, GTM Roadmap, GTM Planning

• Product Market Fit, Customer Value MAP, Brand positioning

• Unique selling proposition, Product value proposition